New Delhi: Filmmakers are using technology in a big way to make, raise and promote films and the latest to join the bandwagon is Yash Raj Films. For their forthcoming "Mere Brother Ki Dulhan", the banner will use Instant Messaging to promote the Katrina Kaif and Imran Khan-starrer among Blackberry users.
As part of the campaign, people connected through BlackBerry will receive direct updates, messages and exclusive content about the movie and the stars. This facility will help them in staying connected with tit bits about the movie, said a statement released by Yash Raj Films.
With the number of people exchanging their BB PIN, Yash Raj Films decided to use it as a publicity platform for the romantic comedy directed by Ali Abbas Zafar. People can connect with the stars of the movie by adding pin - 227BFE3C to their phone to receive updates about the film, which is set for a Sep 9 release.