Zee Media Bureau/Ritika Handoo
New Delhi: The age-old practice of launching a trailer in full media glare is passé now. The king of romance, Shah Rukh Khan and his buddy-director Farah Khan have kicked-off a new and innovative trend this time. The maverick filmmaker took to her fans and followers on Twitter asking them to tweet using hashtag before `Happy New Year` trailer, and guess what? The tweeples will get a personalised movie trailer in return.
Farah Khan posted: “Send me a Tweet with @HNY & #HNYTrailer and I will personally send you the trailer of #HappyNewYear.”
— Farah Khan (@TheFarahKhan) August 12, 2014
Not just Farah, the badshah Khan too took to the micro-blogging site, posting : “Dil Churane Aa rahe hain #Indiawaale… Tweet with @HNY & #HNYTrailer and I will personally send you the trailer of #HappyNewYear.”
— SHAH RUKH KHAN (@iamsrk) August 12, 2014
This super opportunity for tweeples to get up and close with their favourite actor can surely be an icing on the cake for ardent SRK fans. Interestingly, the makers made much use of the micro-blogging site earlier this year, when they released the the first look of the movie poster exclusively on Twitter, only to get a huge response from the audience.
Now, this is what we call mastering the promotional strategies quite well!