Why is Akshay Kumar missing from `Joker` promotions?

Mumbai: While Farah Khan can be seen promoting husband Shirish Kunder`s directorial venture ‘Joker’, lead actor of the movie Akshay Kumar is missing from all the action.

His no-show has thrown up a lot of questions, but Farah clears the air.

"It`s a strategy, please don`t go by what you are reading in the papers, it`s somebody trying to do mischief. It`s a strategy we have adopted," the 47-year-old said here in an interview.

Farah adds that the recent release of Akshay-Sonakshi Sinha-starrer "Rowdy Rathore" is the primary reason behind Akshay`s no-show.

"We have just seen a lot of them doing `Rowdy Rathore` promotion, we didn`t want our film to look the same. It`s a very different film, it`s a kids-friendly film. Our USP are the aliens and we want to play upon that," Farah said.

Meanwhile, Farah is happy to have produced a film like "Joker" and said: "It`s for kids. After a very long time you`ll see a film where parents can take their kids and they don`t have to worry that something will come now, a kiss or sex or violence. It`s very clean and entertaining film," Farah said.

‘Joker’ also stars Sonakshi Sinha, Shreyas Talpade and Minissha Lamba and hits theatres Aug 31.