Word of mouth publicity made `Club 60` successful: Director

Word of mouth publicity made `Club 60` successful: Director

Mumbai: `Club 60` celebrated 100 days at the box office and director Sanjay Tripathy credits word of mouth publicity for the success.

“It is a great experience to have your first film run for hundred days purely on audience support. We didn`t have a big star cast, no big publicity budget. What really worked in our favour is a very, very strong word of mouth,” Tripathy said in a statement. The film celebrated its 100-day run at PVR Cinemas and Cinemax March 23 with Percept Pictures the strategic partner in the promotion, marketing and distribution of this highly acclaimed film. Made on a budget of Rs.6 crore, the film features actors like Sarika, Satish Shah, Raghuvir Yadav and late Farooque Sheikh.