Mumbai: Making a film is not the only task anymore, promoting it in a unique way is the latest trend. Producers and filmmakers are inventing newer ways to promote their projects. And with Zoya Akhtar`s ‘Zindagi Na Milegi Dobara’ shortly, this strategy seems to be going to a higher level.
The actors, along with the director and producer are all set for a road trip to Delhi this Thursday. This idea is inspired from the film itself in which Hrithik Roshan, Farhan Akhtar and Abhay Deol hit the road in Spain.
Katrina Kaif, Kalki Koechlin, Zoya Akhtar and Ritesh Sidhwani too are going to be accompanying the three actors on their way to the capital.
At the end of their journey they have planned a live concert at a mall in Gurgaon, Haryana.
Confirming their journey, Ritesh ehile talking to a daily said, "So we decided on this plan as it will also help us connect with the audience along the way." He also added that they will stop at Surat, Baroda, Ahmedabad, Udaipur, Ajmer and Jaipur before reaching Delhi on Sunday and then performing in Haryana.
"There`s so much to see in these places, so they`re important stops for us to interact with the people along the way," he added further.
To ensure the safety of the cast there will be security personnel traveling with them. "The three guys use a Range Rover and a Buick convertible in the film. And since it`s a long drive, we thought SUVs would be the best for our road trip," explained the producer to a tabloid.