Apple launches new e-textbook tools to `reinvent textbook`

New York: Apple`s Productivity Applications Vice President Roger Rosner demonstrated the e- books, which would be subsequently available for downloading, at an event in New York. Apple`s senior vice-president, Philip Schiller said books for high school students would be priced at 14.99 dollars.

The company has also launched its new iBook Author program, which aims to encourage the use of electronic textbooks in classrooms by allowing publishers to create interactive titles, The BBC reports.

The program will compete with Amazon`s Kindle and Barnes and Noble`s Nook device services.

Apple also said that it has enhanced iTunes U - the educational section of its iTunes store to allow a wider breadth of university level resources.