London: Publishing house Mills and Boon, which is famous for its romantic fiction for housewives, is hoping to emulate the success of pornographic novel ‘Fifty Shades of Grey’ by launching its own erotic series, entitled ‘Twelve Shades of Surrender.’
In an attempt to replicate the success of so-called “mummy porn”, Mills and Boon has launched their own racy series based on the theme of power.
The publishing house, better known for stories based on old-fashioned romance, is now advertising their “unforgettable” tales with a “sinful edge.”
“Want more than Fifty Shades? Mills and Boon have the answer with 12 Shades of Surrender!” the Telegraph quoted the publishing house as saying.
The ‘Fifty Shades of Grey’ trilogy has already sold more than ten million copes after being marketing its steamy plot lines as being acceptable for “mummies”.
The author E.L. James became the first to sell more than a million copies via electronic Kindle reader, allowing women to read it discreetly without the embarrassment of buying erotica.
Originating from a piece of fan fiction based on teenage vampire romance ‘Twilight,’ the novel traces the relationship between an innocent young women and a billionaire businessman obsessed with bondage, domination and sadomasochism.
Mills and Boon have now launched twelve separate books in a similar theme, with names including ‘Under His Hand,’ ‘For Your Pleasure’ and ‘Cuffing Kate.’
One, named ‘Going Down’, begins: “He was a confident man, subtly commanding, too. Would he be like that as a lover? Yes, I just knew he’d be masterful.”
Others promise an erotic encounter with a neighbour, a train passenger bringing out a heroine’s “wild side” and a “trained submissive” spending a week with a stranger at her master’s command.
The marketing literature described how one central character “longs to be dominated,” while another’s exploits make her feel “so sexy, so powerful, and so deliciously used.”
Another outlines the premise: “Independent Tess can’t believe Drew wants to follow through on his threat to spank her for defying him...but she’s also intrigued. Can Tess trust him enough to let Drew dominate her body and her heart?”
A Mills and Boon spokesman said: “Erotica is becoming more mainstream and acceptable as we and others evolve our packaging to become less explicit and women become ever more empowered to read what they want to and enjoy.”