London: Pop star Cheryl Cole will be attending the ongoing 65th Cannes International Film Festival just for 150 minutes.
The 28-year-old singer needs to be back in the UK in time for the premiere of her new film "What To Expect When You`re Expecting" and so will only be able to attend the festival for two and half hours, reported Mirror online.
"It`s hectic for Cheryl at the moment, launching her comeback single, Call My Name, which happens to coincide with the release of the film. But she planned to go to Cannes a while back, along with the other L`Oreal spokeswomen.
"Her visit is being timed with military precision. She is jetting in, attending a party and leaving in the time it takes most people to unpack. The cost is astronomical but it`s important Cheryl`s there," a source said.
Eva Longoria, Jane Fonda and Beyonce Knowles are also spokesmodels for the L`Oreal.
"Cole will fly in on a private jet, then dash to the event. She has a selection of outfits, worth around 10,000 pound all together, and a range of diamonds to wear," the source added.