London: The 100-million-dollar bidding war to sign Robbie Williams seems to be heating up as the RCA label are doing everything to get him aboard.
The Sony Stable recently appointed Chris Briggs, the A&R veteran who rescued Robbie``s career from failure in its early days.
Briggs was the one who put Williams in touch with songwriter Guy Chambers – the pair came up with a string of hits including the career-saving Angels.
"RCA have played a blinder by getting Chris on board,” The Sun quoted an industry source as saying.
"He`s one of the most significant figures in Robbie``s life and it``s sure to influence his decision whether he signs with them," the source added.
Another smart move by RCA was to hire Oz singer Sia – who is represented by Williams’ management.
Williams however has another 18 busy months ahead of him and in no hurry to make a decision.