Mumbai: This is certainly an incredible piece of news! ‘Perfectionist’ Aamir Khan takes a leaf out of the book of his best friend Salman Khan.
Aamir, who is best known for his unique marketing strategies, has now gotten inspired by Salman’s novel idea of film promotion technique. The flamboyant star, who is all set to release his latest flick ‘Ready’ had organised ‘Live Mad Concert’ in Mumbai. The concert created a platform for all his fans to get closer to their favourite star.
The street-smart theme of ‘Ready’s’ songs have become hugely popular now. Sallu’s co-stars Asin and Zareen Khan along with music director Pritam and playback Neeraj Sridhar accompanied the ‘Dabangg’ star at the live concert.
When Aamir learnt about Salman’s promotion strategy, he decided to do something similar to promote his latest production ‘Delhi Belly’ starring Imran Khan.
Considering the fact that the number `DK Bose` from Imran’s film is creating a rage, the cast of the film is thinking of a rock show of sorts. Lead actors Imran, Vir Das and Kunal Roy Kapoor are expected to be joined by music composer Ram Sampat for a live show.