Aamir Khan rejects ad deal; cites lack of ‘social relevance’ as reason

Updated: Jan 03, 2013, 10:27 AM IST

Zeenews Bureau

Delhi: After his iconic TV show ‘Satyamev Jayate’ turned up the consciousness levels of general public in the country, superstar Aamir Khan seems to have been sticking to his own social commitments. The actor has reportedly turned down an advertisement offer that might have made him richer by a few more crores. The luxury car brand that offered their endorsement deal to Aamir, however, were in for disappointment owing to the latter not taking it up.

According to what a source has revealed to Mid-Day, “Aamir only wants to work on ads that are socially relevant. He is rumoured to have cancelled ad deals amounting to a few crores. He did not sign up for it as it didn’t come under the umbrella of social issues.”

Ever since ‘Satyamev Jayate’ hit TV screens, the actor is known to have been chiselling his public image to one more socially aware. Aamir has, during the course of his show and in the recent past, contributed to many social causes.