Mumbai: In the recent past, Hindi cinema has become a trend setter of sorts by putting newer practices into use. And as we all know that Aamir Khan, who happens to be a Bollywood trend setter when it comes to unique marketing strategies and policies, has initiated yet another new method.
The actor reportedly pre-booked the release date of his upcoming flick ‘Talaash’ and his move will guarantee him complete tenancy. Impressed with Aamir’s unique idea, the actor’s close friends Salman Khan and Akshay Kumar are planning to follow his footsteps.
Buzz has it that the two have pre-booked the release dates of their upcoming films ‘Dabangg 2’ and ‘Khiladi 786’. Since Sallu and Akki’s films garner most business in single screen theatres, the duo hasn’t included multiplexes in the strategy. Similarly, other multi-screens are considering applying the pre-booking formula.