Zee Media Bureau
New Delhi: In contemporary entertainment industry, apart from big banner movies, actors and actresses also rely on big banner endorsements to rake in big moolah. From Bachchan family to Khans of Bollywood, there is a constant effort in outdoing the competitor among the movie stars. And one such evidence can be seen in getting fat endorsement deals.
According to a tabloid, following other stars footsteps, the perfectionist Aamir Khan has left everyone behind as he reportedly charged Rs 88 crore when signing up for an endorsement deal.
Some sources asserted that the one-year deal requires the star to shoot for a series of ads, out of which two are already out.
“After Aamir ended his contract for his previous commercial brand endorsements during the shoot of his TV show with a social message, this is the first ad he has done for a commercial brand. He is careful about choosing endorsements and when the company offered him the deal, he took his own time to sign it. After the initial talks, he quoted a huge amount of Rs 88 crore,” the insider said.
Khan is also said to be paid the amount over a period of time
“Aamir’s fee appears to be mindboggling but the brand wanted to shoot a series of ads with him. They were looking forward to a change in their strategy and hence agreed to rope in Aamir even at such a high cost. They are eagerly waiting to see if the sales figures have shown growth after the actor came on board,” the source added.