New Delhi: Following the day long speculations over Bollywood actor Aamir Khan's removal from Incredible India campaign, the Union Minister of State for Culture & Tourism Dr. Mahesh Sharma stated on Wednesday that the actor ceases to be the face of the campaign because his contact has expired.
The news was released by the official Twitter handle of Press Trust of India.
"Our contract was with the McCann Worldwide agency for 'Atithi Devo Bhava' campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir.
"It was the agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists," Union Tourism Minister Mahesh Sharma said.
Asked specifically whether Aamir is still Tourism Ministry's brand ambassador, the minister said, "Definitely not".
Sharma had added further that the contract for Rs 2.96 crore with McCann Worldwide agency was now over.
The statement has settled the dust regarding the actor's ousting from the campaign. Following the various initial reports, Press Information Bureau had later stated that the Ministry of Tourism has made no change in the stance.
Check out the tweet here:
Aamir Khan ceases to be mascot for govt's incredible India campaign contract for which has expired: Union Tourism Minister Mahesh Sharma.
— Press Trust of India (@PTI_News) January 6, 2016
(WITH PTI INPUTS)