Mumbai: Akshay Kumar, who is the Special Olympics Brand Ambassador, wants to ban the word "retard" and for this he is garnering support from the film industry.
"Many of you know that I am campaigning to ban the word `Retard`. I cannot tell you how supportive our industry is," the actor wrote on microblogging site Twitter.
Akshay is upset at the use of the word and has kickstarted a campaign to demand a ban on the wrongful usage of the word.
The actor feels mentally and physically challenged individuals must be recognised as equal members of society and people must encourage them to blossom in their abilities.
The 43-year-old actor has roped in megastar Amitabh Bachchan, Salman Khan, Katrina Kaif, Farah Khan and other people from the B-town for the campaign.
"Mr Bachchan, Salman, Katrina, Sajid and Farah all pledged on camera to help and show respect to our fellow Indians who have special needs. It is really great when our fraternity comes together like this," Akshay tweeted.
The Big B has already recored a short footage to be aired on TV urging people not to refer to disabled children as `retarded`.
"Akshay desired that I do a small TV bite stating how we must never refer to disabled children in their disability and call them `Retarded`. Instead they needed to be treated and handled with care and understanding, teaching them to stand on their own feet. I felt good," Bachchan wrote on his blog.