Amitabh Bachchan, Priyanka Chopra replace Aamir Khan as ‘Incredible India’ brand ambassadors: Reports

Both Bachchan and Chopra haven’t charged a penny for the three-year contract that aims at promoting Tourism in India, reports suggest,

Last Updated: Jan 22, 2016, 00:26 AM IST
Amitabh Bachchan, Priyanka Chopra replace Aamir Khan as ‘Incredible India’ brand ambassadors: Reports

Mumbai: Latest reports suggest than megastar Amitabh Bachchan and Priyanka Chopra have been roped in as the new brand ambassadors of the Incredible India campaign. The veteran actor and the former Miss World have replaced Aamir Khan, who was the face of the campaign since the last few years.

Both Bachchan and Chopra haven’t charged a penny for the three-year contract that aims at promoting Tourism in India, reports suggest.

Aamir’s contract had reportedly expired.

It was being speculated that the Bollywood superstar was ousted from the campaign after he had made controversial remarks about the alleged “growing intolerance” in the country. But Aamir’s contract with the agency handling the campaign, had terminated and hence his association with the project ended.