Anushka bags Seagram`s Fuel endorsement deal
New Delhi: Actress Anushka Sharma has been appointed the brand ambassador of Seagram`s Fuel`s latest campaign that focusses on dance, party and friendship with a theme titled `Night Abhi Young Hai`.
According to Raja Banerji, general manager marketing, Pernod Ricard India, Seagram`s Fuel stands for the attitude of young India pursuing dreams and choices that life represents and the `Band Baaja Baaraat` actress is the perfect choice to become the face of the brand.
"Fuel is a brand with great potential, sitting on the tipping point of making it really big. We felt that engaging with a personality like Anushka - with her positive energy, confidence and ambition will be of shared success," Banerji said in a statement.
"She is a star; to aspire for, yet accessible. Her easy confidence on and off screen, and a go-getter attitude are in sync with Seagram`s Fuel," he added.