New York: Oscar-winning composer A R Rahman and popular Indian actor Hrithik Roshan are joining hands with renowned British filmmaker Richard Curtis for raising awareness about the UN's sustainable development goals to be adopted later this year.
Curtis aims to harness the power of radio and will work with global pop up radio station "Radio Everyone" to get the goals to seven billion people in the seven days after 193 world leaders adopt in September 2015 at the United Nations the series of ambitious goals to end extreme poverty, fight inequalities and tackle climate change for everyone by 2030.
In this ambitious project, Curtis aims to bring on board 17 global celebrities to say the 17 goals and "get the message out".
Rahman and Roshan, two of the most popular and followed Indian celebrities, will join hands with Curtis in his initiative.
The "Global Goals" campaign will use radio, the world's most accessible medium, to shine a spotlight on the sustainable development goals, which are "the most important to-do list in history for people and planet", a statement said.
As part of campaign, Rahman, Nigerian hip hop recording artist Ice Prince and English singer-songwriter, musician Peter Gabriel along with global communicators will support Radio Everyone in reaching as many of the world's seven billion people in a week.
On the global goals, Curtis said, "It is an ambitious plan for an ambitious generation. It will be the first generation to end extreme poverty, the most determined generation to end inequality and the last generation to be threatened by climate change. This should unite people."
Curtis added that India is 'absolutely crucial' in the success of the project and of the development goals. Radio Everyone will also take highlights from the Global Citizen Festival to be held at Central Park here in September and share them with their global partners in the week following the adoption of the goals.