Arjun Rampal roped in as Mars India ambassador

New Delhi:Actor Arjun Rampal, who has played various roles on the silver screen, will don the `chocolate hero` avatar for a new campaign by chocolate brand Mars Inc.

"I believe in partnering with brands that I use and appreciate. Mars Inc. is a reputed international chocolate manufacturer that makes and sells my favourite chocolates. This is the first time that I have shot for a campaign in which I play a character that is ‘me` - an actor!" Arjun said in a statement.

The 40-year-old had a busy year with three film releases - `Inkaar`, `D-Day` and `Satyagraha`. He will next be seen in `Villain` and `Roy`.