London: Beyonce and Jay-Z have reportedly filed an application to trademark their daughter Blue Ivy Carter’s name.
The toddler, who appeared on her father’s single at just a few hours old, seems to be a brand in the making.
Her parents have filed an application with the US Patent and Trademark Office to protect their one-month-old baby’s name against others using it.
The application was filed under Beyonce’s company BGK Trademark Holdings and is still pending.
If approved, the star couple could use their daughter’s name for any brand or endorsements, but it is more likely they took action in order to prevent others cashing in on their already famous offspring.
“Seeking the trademark forestalls competitors from using the child’s name and or third parties from attempting to sell the baby’s name back to the couple. They are likely trying to protect what they rightfully own or created, shall we say, by trademarking Blue Ivy’s name,” the Daily Mail quoted Family law attorney Vikki Ziegler as telling MTV.
The Patent Office has already denied two attempts by other parties to trademark the name since Blue Ivy was born on January 7, noting that the name belonged to a ‘very famous infant’ as the reason for the rejection.