New Delhi: To woo the global audience through his tourism campaign ‘Khusboo Gujarat Ki’, the states’ tourism brand ambassador and Bollywood legend Amitabh Bachchan tried his hands at the pre-independence symbol of the nationalist movement made famous by Mahatma Gandhi - the charkha.
The sleepy Sabarmati Ashram, abode of Bapu, came alive as the superstar along with a large crew of filmmakers visited the Ashram to shoot for the second phase of the tourism campaign. The frenzy continued for three hours as the film was shot in the serene environs on the banks of Sabarmati River, in the Hriday Kunjand.
A source from the unit said, “He especially wore a khadi kurta for the shot and tried his hand at the Charkha for five to seven minutes. As his tribute to Bapu, Bachchan walked barefoot in the Ashram.”
Big B seems to have thoroughly enjoyed the visit. Soon after the shoot was over, Amitabh tweeted, “Finished day’s shoot. Sabarmati Ashram. Serene, pious, almost religious feel. Greatness of the Mahatma in every inch of soil.”
The actor even seems to have taken a liking to Gujarati cuisine as he munched on Bajara ki Roti that he specially asked for, after trying it during his last visit in Kutch.
Later in the evening, the first three films shot at Kutch, Gir and Somnath were released by chief minister Narendra Modi in a quiet ceremony at the Circuit House in the city.
“Formally handed over the first batch of the tourism campaign. I think they liked it. Should be on air soon.” Big B later tweeted. Bachchan was accompanied by Gujarat tourism secretary Vipul Mittra and O&M’s Piyush Pandey.
The shoot will continue on Tuesday morning, at Adalaj and Lothal, after which the crew will fly to Bapu’s birthplace, Porbandar, in the evening. The next destination on Wednesday will be Dwarka, drawing to an end to the second phase of the campaign.