Bollywood megastar Amitabh Bachchan wants awards for ad world

Amitabh Bachchan wants a special category of awards to recognise talent from the advertising world.

New Delhi: Bollywood megastar Amitabh Bachchan loves to watch ads and wants a special category of awards to recognise talent from the advertising world.

"I actually quite like the ads. There is some fantastic talent at work in all of them. Young, free and confident, they are the picture of this new generation that has overtaken the largest percentage of the country`s population," the 68-year-old actor posted on his blog on Saturday. "And look at their talent! Incredible! Even when they are doing the ads, they are of exceptional quality and expression. I try at times to learn from them. Their speed of thought and speech. Their rapid solutions and their brevity of expression," he added. Big B made a request to award giving organisations. "We should get all the award giving magazines to have a special category in their ceremonies for talent from the ads - best actor, actress, supporting cast, music, direction and so on...I know they have their annual ABBY`s, I think it is called, but that is to recognize the agencies and their work, not individual performance," he posted. "I do hope someone from Filmfare, Screen, Zee, Stardust are reading this and willing to exercise their attention to it. Would be such a moment in the lives of those that look upon and design their careers by using ads as their starting blocks. I have a few favorites of mine and I simply adore them and their work. Given a chance, I would invite them on my films," he added. IANS