London: Hollywood star Bruce Willis has been chosen to front a new advertising campaign for a Russian bank.
The ‘Die Hard’ actor will represent Trust Bank in Moscow for at least a year, replacing late Russian weightlifter and actor Vladimir Turchinsky, who died last year at the age of 46, reports the BBC.
Posters of Willis have already appeared on the streets of Moscow, with the tagline ‘Trust is just like me, but a bank’.
In a statement, the bank said the actor was chosen to front their latest campaign because he reflected the company``s values of ‘trust and dignity’.
It, however, did not divulge the financial details of the deal with Willis.