Content makes video successful, not celebs: Adnan Sami

Updated: Oct 28, 2012, 18:01 PM IST

New Delhi: Pakistani musician Adnan Sami, who roped in big names like Rani Mukerji and Govinda for his music videos, says ultimately it is the content that makes an album successful.

“I always believe that you may have the most amazing line-up of artist to be part of your project but at the end of the day it is the content of your project that has to is great”, Sami told reporters.

“There have been many examples when there were celebrities in a video, but it did not guarantee any success. For it to be successful, I believe it is the combination of both that works - content of the video and the music should be strong,” said the 39-year-old, who started his career as a singer in 1991.

He went on to sing popular movie songs like ‘Tu sirf mera mehboob’, ‘Aye udi udi udi’, ‘Ishq hota nahin sabhi ke liye’ and ‘Gela gela gela’.