New Delhi: The latest buzz from B-Town is that the gorgeous Deepika Padukone has given food for thought in the campaign to her fashion line brand, `All About You - by Deepika Padukone.`
The Bollywood diva`s fashion brand for women, in association with Myntra today launched its first brand campaign highlighting its core philosophy.
Centered on the theme- `You are your biggest strength` and can conquer anything when `you are with you`, it celebrates an individual`s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.
Going by the ideas shared by the 30-year-old actor, lyricist of the latest TVC came up with the lyrics `Tere Saath Tu`.
The crux of the TVC as it is rightly mentioned is `Tere Saath Tu` which revolves around an individual`s self belief.It is ironical that the lyrics of this TVC are in complete opposition to Deepika`s chartbuster song, `Agar Tum Saath Ho`.
The song featured the actress longing for companionship in Love, while in the video of `All About You`s TVC, Deepika is seen shunning external support and believing in her inner strengths.
The campaign, which celebrates individuality and ones inner strength, has been given a direction by the actress herself.
The actress showed her creative side by sharing her thoughts; this further gave direction to her team to design the campaign in an effective manner.
While the screenplays of both these content pieces are in completely opposition, both `Tere Saath Tu` and `Agar Tum Saath Ho` rightly highlight instances in one`s life, where we are ought to undergo respective emotions.
It is fascinating, how beautifully Deepika has presented both these diverse emotions and life phases to her audience, giving both a notion of self realization and motivation.