Elizabeth Hurley criticised for bikini wax ad

Updated: Feb 09, 2011, 11:36 AM IST

London: TV viewers have lashed out at Elizabeth Hurley for mocking environmental issues in a new commercial.

The glamorous British actress appears in a multi-million pound ad campaign for US discount firm Groupon, in which she compares the loss of rainforests to a cut-price Brazilian bikini wax, reports the Sun.

In a tongue-in-cheek ad, which aired in the US during Sunday`s Super Bowl game, the ‘Austin Powers’ star called Brazil`s rainforest ‘one of nature``s most lush ecosystems’.

She then added ‘not all deforestation is bad!’ and revealed she saved 50 percent on her Brazilian wax because of a group discount.

Angry viewers claimed Hurley`s clip makes light of serious environmental matters.

“I look forward to a Groupon campaign for roadside assistance using Egypt. That`d be droll! These ads are reprehensible,” said one TV critic said.

Online viewers lashed out on Twitter.