Emma Watson no more the face of Burberry

London: `Harry Potter` actress Emma Watson has been replaced as the face of Burberry by model Rosie Huntington-Whiteley.

The actress has appeared in campaigns for the British fashion house since last year, but now model Rosie Huntington-Whiteley will front ads for the label`s autumn and winter collections.

The decision to drop Emma, 20, has come as a surprise to many as Burberry`s sales were boosted throughout Emma`s stint.

"Emma was a huge success. Everyone expected her to be used again," femalefirst.co.uk quoted a source as saying.

The brand`s creative director Christopher Bailey has previously spoken of his admiration for Emma, saying she was the "perfect" person to advertise the fashion house`s latest campaigns.

"I love people like Emma Watson, who are always so excited by life. Our friendship is an organic thing. We had done a few things together and she regularly wore our clothes to events, so for me she was already a part of the Burberry family," said Bailey.


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