Farhan Akhtar teams up with Sennheiser to promote MARD

IANS| Updated: Mar 07, 2014, 20:57 PM IST

Chennai: Leading microphones and headphones brand Sennheiser will popularise actor-singer Farhan Akhtar`s social campaign MARD (Men Against Rape and Discrimination).

It will redesign Farhan`s Sennheiser-SKM 2000 microphone to embody his cause with the `MARD moustache` design.

Akhtar conceived MARD after an incident in August 2012 where a Mumbai lawyer was sexually assaulted and then killed by her watchman. Akhtar launched his campaign in March 2013. The campaign has been supported by Bollywood celebrities and women`s right activists across India.

"The tools I use to connect with my audience are important means to spread the message about MARD. In a society where a moustache is associated with masculinity, I wanted a microphone that embodies that message and also strongly supports our campaign towards spreading awareness of gender equality," Farhan said in a statement:

"I have been performing with the Sennheiser SKM 2000 series microphone and feel very comfortable with it. I was pleasantly surprised when Sennheiser offered to support the MARD cause with the new design on my microphone. It sounds beautiful and looks even better now," he added.