‘Furious’ Kim and Khloe hit back at Kardashian decline reports

London: Kim and Khloe have hit out at claims that the popularity of the Kardashian family is declining, branding accusations made by The New York Post as ‘lies’.

A report in the Post claimed the stars are ‘no longer sought-after celebrities’, and insisted that there is a backlash brewing against the clan, which is hitting them where it really hurts - in their very deep pockets.

It also claimed the family have suffered falling ratings, lost contracts and a decline in magazine pulling power following the swift demise of Kim’s marriage to Kris Humphries.

Businesswoman Kim took to her website to thwart the rumours.

“We face adversity every week and as you all know, we have always tried to take the high road and continue to work hard,” the Daily Mail quoted the reality star as writing.

“But when the media try to manipulate things and write things that are untrue about our business ventures and our shows, it’s time to step in and correct the lies.

“As a family we work extremely hard and we are very proud of what we have achieved, and it’s disappointing to see people try to tear that down,” she said.

Her younger sister Khloe joined the star in defending Kardashian territory, taking to her own website to post a livid response to the claims.

Khloe described the scathing article as ‘the straw that broke the camel’s back’.

“As I’m sure you all know, recently our family has been receiving a lot of criticism, which of course has hurt, but luckily we’re a strong bunch and we always have each other’s backs so we didn’t let it get to us too much,” she wrote.

“But then today, an article was released by the NY Post that was so unbelievably false that we all felt a need to step up and defend ourselves. There have been so many rumors swirling and this one was really just the straw that broke the camel’s back for me,” she added.

The sisters both thanked respected business and finance magazine Forbes for countering the report, after the publication insisted the family are still ‘kashing in’.

Forbes magazine has stated that while the ‘Keeping Up With The Kardashians’ reality show dipped in viewing figures between the fifth and six seasons - from an average of 3.5m to 3m - the current spin-off series is doing better than ever.