Harvard conducts case study on Farhan`s Excel Entertainment

Last Updated: Tuesday, September 11, 2012 - 18:04

New Delhi: The famed Harvard Business School (HBS) has done a case study on Indian film production company Excel Entertainment, the banner behind movies like `Dil Chahta Hai`, `Rock On!!` and `Zindagi Na Milegi Dobara`.

The company, co-owned by Farhan Akhtar and Ritesh Sidhwani, is the centre of a case study, which will be taught to second year MBA students at HBS in early 2013.

Confirming the development, Sidhwani said: "It`s a huge honour for any organisation."

Earlier this year, Sidhwani was invited to speak at the Harvard India Conference 2012, held at the university`s campus in Boston. His talk gave them a good insight, and they decided to take it further by doing a case study.

Mukti Khaire, associate professor at HBS flew down to Mumbai from Boston for a week and was the faculty lead on the case.

Khaire worked closely with Namrata Arora, associate director, Harvard University South Asia Initiative, during the case-writing process on Excel Entertainment.

As part of their research, they did extensive interviews with Farhan, Sidhwani and other key members of the Excel Entertainment team.

IANS



First Published: Tuesday, September 11, 2012 - 18:04

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