Hats off to Shah Rukh Khan’s dedication!

Updated: Apr 15, 2013, 10:27 AM IST

Zeenews Bureau

New Delhi: How far can an actor go to make his movie a hit? As far as Shah Rukh Khan is concerned, getting into the character and working hard is not sufficient to maintain his brand name. The actor has reportedly gone a step further to make his Eid release ‘Chennai Express’ a blockbuster.

According to a tabloid, the Badshah of Bollywood – whose movie will clash with Akshay Kumar‘s ‘Once Upon A Time In Mumbai Again’– has almost set up his home and office at the shooting location in Wai.

It is also said that the 47-year-old actor is shooting for all his upcoming brand endorsements in Wai so that he can devote most of his time to ‘Chennai Express’.

“SRK stayed put in Wai to leave no stone unturned in making Chennai Express as big as it gets. He was also getting his other work done sitting there. In the past one month, he had shot for five ads there, including a tea and automobile brand. The people behind the brands had to fly down to Wai to get their work done,” a source said.

A source close to Shah Rukh has revealed that the actor’s sole focus is currently on his upcoming flick – which has been directed by Rohit Shetty.

“He is a perfectionist and considering it’s an Eid release, he is juggling time between the film, his commercials and his other work commitments,” the source said.