London: Co-founding a website which offers "non-toxic" baby products has landed actress Jessica Alba in the list of creative business moguls.
The list released by Fast Company ranks `The 100 most creative people in Business` in 2012 and the 31-year-old actress bagged 17th position, reported Daily Star.
The website, which she co-founded with The Honest Company`s Brian Lee, gives the parents-to-be and those with new born babies specially designed products from diapers to soaps and sanitizers which they can avail at a certain price.
She got this idea after she went through a book which listed all the hazardous chemicals babies are exposed to through the products which parents use for them in daily life.
"I read a book called Healthy Child Healthy World when I was seven-and-a-half months pregnant, and my eyes were opened to all of the toxic chemicals that are in everyday household and baby products.
"So I went to the author of that book, Christopher Gavigan, and I hounded him for a year. I said, `I appreciate you`ve given me a handbook, but you haven`t given me a solution. Let`s make the solution," as told to Fast Company," she said.