Mumbai: Actress Kalki Koechlin features in the latest campaign for the launch of brand Label Ritu Kumar's autumn winter 2016 and Label Basics collections.
The campaign, featuring videos and stills, was shot in Pali Hill here by ace photographer Bikramjit Bose and videographer Christina MacGillivray.
“Some behind-the-scenes action from Label Ritu Kumar's Autumn Winter 16 campaign shoot. Label Ritu Kumar #KalkiInLabel,” Kalki tweeted.
Kalki features in two videos for the launch of the Basics range, a collection of essential high quality must-have garments for every woman's wardrobe.
In both the videos, the actress can be seen dancing to peppy music while dressed in everyday essentials from the range. The film will be accompanied by a print campaign shot by Bose.