Lana Del Rey new face of Jaguar

Updated: Aug 23, 2012, 11:42 AM IST

Washington: Singer Lana Del Rey has been unveiled as the new face of Jaguar motors.

The singer has signed a six-figure money deal with the luxury sports car brand to launch their new F-Type which is a two-seater vehicle.

The collaboration with the 26-year-old artist will be officially unveiled in Paris, France next month.

``Jaguar`s allure is in large part due to its unique blend of authenticity and modernity, two values we believe are shared with Lana in her professional achievements,” Contactmusic quoted Adrian Hallmark, Jaguar`s global brand director, as saying.