London: Sir Paul McCartney has voiced support for this year`s Isle of Wight Festival, which is encouraging reduction in carbon footprint after winning the Greener Festival Award last year.
The former Beatle is set to be the headline act at the show.
"I’m glad that winning the Greener Festival Award last year has helped to encourage them to take further action in 2010,” the BBC quoted him, as saying.
He added: "It is fantastic for artists like myself to see festival organisers investing in ways to reduce their C02 emissions and taking responsibility for the environment.
"Not only will this approach encourage others in the music industry to look at best-practice but it will also highlight to audiences that times are changing and we all have to do our bit at events such as these as well as at home."
During the show, generators will be partly run on bio-diesel and also solar power will be used.
Also, the organizers have initiated a "Let It Be" campaign, named after the Beatles’ song, to help dwindling bee populations.
Rangers have set up a wildlife and bee haven near the site.
However, Lois Prior, the festival’s carbon auditor, said: "I think any festival would struggle to be 100 percent green.
"You’re talking about tens of thousands of people coming into one place, so there’s bound to be an impact on the local infrastructure and local resources.
"The Isle of Wight festival are making strides to address those issues without taking away from the festival itself."