New Delhi: India’s most popular star, Aamir Khan has been roped in by the Tourism Ministry for a new promotional video campaign on cleanliness. Sources confirm that the ad will be shot under the creative supervision of Rakesh Omprakash Mehra of ‘Rang De Basanti’ fame and it’s also been reported that the two have agreed to work on the campaign for free!
The campaign includes two films of 60 seconds each to be shot in Mumbai. In the films, the ‘3 Idiot’ star will appeal the nation to keep public places like railway stations, airports, bus stops and tourism sites clean.
Speaking to a new daily, a senior Tourism Ministry Official said, “We have got the permission from the concerned authorities for the shooting of these two ad films in Mumbai.”
He further added, “The purpose is to launch an awareness campaign and sensitise the public to keep these places clean.”
The fact that neither Mehra nor Aamir will be charging any fee for the film, the Ministry will have to bear the entire cost of shooting. “It would cost about Rs 50 lakh for each film,” said the official.
People have already seen Aamir Khan endorsing the Ministry`s ‘Atithi Deva Bhavo’ campaign and doing ad films for ‘Incredible India’ on TV several times, considering Aamir’s huge fan following, it is believed that these two short films will generate the right kind of awareness among masses.
With PTI Inputs