‘Penthouse’ magazine founder - Bob Guccione dies at 79

Updated: Oct 21, 2010, 13:29 PM IST

London: Bob Guccione, the founder of ‘Penthouse’ magazine has died in Plano, Texas at the age of 79 years old.

'Penthouse' is a men’s magazine that combined urban lifestyle articles and built a pornographic media empire.

Mostly infamous for breaking taboos, it made billions once.

But soon, the famous magazine drowned in a slough of bad investments and Internet competition.

Guccione, in his New York mansion was found with an oversized gavel given to him by his daughter, in 1982, The Sun reports.