Playback singer Shaan pledges to fight tobacco menace

Last Updated: May 11, 2011, 08:42 AM IST

Mumbai: Bollywood singer Shaan was Tuesday appointed the tobacco control ambassador for the ministry of health and family welfare to promote the message of tobacco abstinence.

Shaan also released his new music single `Life se panga mat le yaar`, a track targeted at youth, urging them to lead a tobacco-free life.

The launch event was organised by the health ministry in association with Salaam Bombay Foundation at the Tata Memorial Cancer Hospital here.

Shot in Kala Chowki slum area of Parel in central Mumbai, the song has lyrics penned by Rekha Nigam. The video shows Shaan dancing with children and encouraging them to take problems in their stride instead of worsening the situation by consuming tobacco.

"Tobacco use is a `panga` (problem) they can live without. The entire video has a very pro-life stance, is youth centric and speaks of their dreams and aspirations," an official said.

The official added that smoking and tobacco consumption kills 1.6 million people worldwide every year.