Ranbir Kapoor turns down offer to promote fairness cream

Updated: Feb 24, 2011, 20:36 PM IST

Spicezee Bureau

Mumbai: India’s major brands vying for nation’s latest heartthrob Ranbir Kapoor need to be impartial before they approach the youth icon. Ranbir Kapoor doesn’t seem to favour a brand just for the heck of it. The actor recently turned down a highly lucrative offer of a fairness cream brand, saying he does not believe in this colour prejudice promoting campaign.

By thwarting this offer, Ranbir has sent a clear message that products like fairness creams only make racist stereotypes which already exist in our society.

No wonder, the immensely popular Ranbir having accepted the offer would have helped in surging the brand value of the fairness cream, thereby promoting more racism.

Ranbir felt that endorsing a fairness cream would actually be an irresponsible thing to do.

A source speaking to a daily said, "Ranbir knows that there may be many who would end up blindly following what he does. He does not want to misguide anyone by saying that fairness creams `improve your skin`.

Ranbir met up with the officials of the fairness brand, but he immediately refused their offer because he felt so strongly against it.

A source close to Ranbir said, "He only endorses products that he believes in."

Well, if Ranbir`s refusal to endorse a fairness cream is an eye-opener for a colour crazed nation or just a publicity gimmick is up to you to decide.