London: British comedian Russell Brand is the latest celebrity to become a victim of a death hoax.
Reports on the web suggested he had died in a snowboarding accident in Switzerland.
However, Brand managed to take the rumour lightly, mocking the rumours on his Twitter page, reports contactmusic.com.
"B**ody hell. I better cancel the milk," he wrote, along with a link to the fake death post.
Other celebrities previously involved in death hoaxes include Brad Pitt, Jeff Goldblum and Denzel Washington.