Scherzinger flaunts Twitter dress
London: Nicole Scherzinger brought technology closer to fashion with her unique Twitter dress, inspired by the popular blogging site.
‘X-Factor’ judge Scherzinger turned up at the launch of 4G from EE at the London Battersea Powerstation to help promote the new, faster connection, wearing a dress that reflected the technological theme of the time, reports contactmusic.com.
The dress was full thousands of tiny LED lights that responded to tweets sent in, lighting up according to the use of the hashtag #tweetthedress.
The dress was from the creative minds at Cute Circuit who are at the forefront of interactive and technology-fuelled fashion, with other celebrity clientele including Katy Perry and U2.
"EE approached us and said they wanted to do something spectacular with Nicole Scherzinger... Nicole really knows what she likes, and she`s so beautiful. She had lots of input in the design of the gown, and we kept bouncing ideas back and forth," Cute Circuit creative director Francesca Rosella told Telegraph.