Sean ‘Diddy’ vodka named America’s hottest brands

Washington: Advertising Age has named Sean ‘Diddy’ ‘Combs’ Ciroc vodkas one of America’s hottest brands.

"This is a huge honor for us to be included in this illustrious list," a website quoted and Brand Manager/CMO Sean ‘Diddy’ Combs as saying.

"It shows that Ciroc Ultra Premium Vodka is a brand America loves and hard work pays off!" he said.

AdAge magazine wrote: "Made in France, Cîroc vodka is one of the first vodkas made from fine French grapes, mauzac blanc and ugni blanc, and it is distilled five times.

"But what really sets this brand apart are its street credentials."

Other brands honored on AdAge’s Hottest list are Fox’s TV smash Glee, automaker Buick, talk show great Conan O’Brien, Apple’s IPad, trendy kid bracelets Silly Bandz and McDonald’s ‘McCafe’ coffee line.