Shah Rukh Khan to endorse a real estate company

New Delhi: After endorsing a car, watch and DTH brand, among others, Bollywood superstar Shah Rukh Khan has now been roped in as the brand ambassador of real estate development company Mahagun.

Capital-based Mahagun India (P) Ltd. has also introduced its new corporate identity with a new logo. The decision to rope in SRK was based on the similarity of the company`s ideology. "Great names are built with consistent performances, and Shah Rukh and Mahagun have both built their reputation with excellence in performances every time giving each of them an appropriate tag - `A name that performs`," Dhiraj Jain, director, Mahagun India (P) Ltd, said in a statement. Shah Rukh, who is busy with the promotion of his forthcoming Diwali release "Jab Tak Hai Jaan", appears in a print ad for the company, wearing black. IANS