Simon Cowell ‘using SEO firm to show people he`s actually good’

Updated: Aug 12, 2010, 11:56 AM IST

Los Angeles: It looks like music mogul Simon Cowell is trying to show people he`s actually a good guy.

He may be trying to get Google to list positive stories first, it has been reported.

It is believed that Cowell is using a Search Engine Opitmization firm-or SEO-to insure that Google searches of his name are top-heavy with positive stories about him, reports The New York Daily News.

But Cowell’s UK spokeswoman Ann-Marie Thompson feels a conspiracy theory behind it.

On searching for Cowell on Google you have to wade through a good 20 pages of positive and innocuous links such as ‘Wayne Newton writes fan letter to Simon Cowell.’