Sonakshi Sinha Fem`s new brand ambassador

New Delhi: `Dabangg` actress Sonakshi Sinha has been appointed as the brand ambassador for cosmetic brand Fem Fairness Bleach. Fem is a product of Dabur India, which has recently acquired it.

"As a consumer, I have been associated with Dabur for years now. So, it gives me great pleasure to be associated with a large beauty brand with a stature of Fem and be the face for the brand," said Sonakshi.

This is not the first time the 23-year-old has endorsed a cosmetic brand. Earlier she replaced actress Katrina Kaif as brand ambassador for beauty soap brand Dyna.

Riding high on the success of `Dabangg`, the actress is busy shooting for Shirish Kunder`s `Joker` along with Akshay Kumar.