Mumbai: Bollywood actress Sonam Kapoor is urging all women to wear pink to work on October 21 to spread breast cancer awareness.
The 26-year-old actress, who is the brand ambassador of the Ogaan Cancer Foundation, is spearheading its campaign where employees of the participating companies wear pink to office on Friday to support the cause.
"Everyone seems to know someone with breast cancer - I lost an aunt to it. Detecting cancer early is the only way to fight and that requires awareness about tests and a healthy lifestyle. I`m very happy to support the OCF team on this very special initiative, as they continue to show earnestness and a sense of dedicated purpose. I hope I can make a difference in my own way," said Sonam.
Archana Pillai, director of Ogaan Cancer Foundation, said in a statement, "With the Wear Pink to Work Day program, we hope to reach a new target audience for our message, and raise awareness among men as well. After all, we know women are often self-sacrificing, putting their own needs last. It`s time for us to acknowledge that a woman`s health should be a family priority too."
With October designated as breast cancer awareness month globally, the Ogaan Cancer Foundation along with the ELLE Breast Cancer Campaign also has other pink ribbon promotions to raise awareness and funds.