Chennai: Sonu Sood, who received rave reviews for his work in the Salman-starrer Dabangg, is joining PETA to promote vegetarianism.
Sood recently won an award for best performance in a negative role in the film at the International Indian Film Academy (IIFA) Awards in Canada.
In Canada, he took time out of his packed schedule to write to the Prime Minister of Canada, Stephen Harper, urging him to end the slaughter of baby seals there for fur.
"It`s a fun way to teach people about the benefits of being vegetarian. Besides, vegetarians deserve some extra love for helping to save animals and the environment. Don?t be shy ? get out there and give all the vegetarians you know a big hug," Sood said in a statement.
PETA observes September 30 as `Hug a Vegetarian` Day.
Sood`s Tamil film `Osthi` is slated for release soon. He will also be starring in `Rana` with Tamil superstar Rajinikanth.