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US firm fights back at LiLo’s USD 100mn lawsuit over ‘milkaholic’ baby ad

Washington: The financial services firm E*trade has struck back against Lindsay Lohan who filed a 100-million-dollar lawsuit against them for allegedly defaming her over an advertisement.

E*Trade`s lawyers filed hundreds of papers in New York`s Nassau County Supreme Court, detailing Lohan`s dalliances with drugs and alcohol, purportedly to prove she lives in Hollywood and not Long Island, where her lawsuit was filed. E*Trade`s aim: to change the court fight from Long Island to Manhattan, where its headquarters is located.

"This is the whole reason we are suing them -- for demeaning Lindsay.

"They are just proving how they operate -- they play dirty," ABC News quoted Lohan’s mother, Dina, as telling the New York Post.

Lohan alleged that a "milkaholic" baby girl who appeared in a recent commercial was modeled after her, also named ‘Lindsay’. She claimed that the ad invoked in her "likeness, name, characterization and personality" without permission, violating her right to privacy.

E*Trade`s ad unrolled during the Feb 7 Super Bowl. In it, a baby boy apologizes to his girlfriend through a video chat for not calling her the night before, saying he was on E*Trade. The camera switches to the girl, who asks suspiciously, "And that milkaholic Lindsay wasn`t over?"

The camera then switches back to the boy, who replies, with apparent unease, "Lindsay?" before another baby girl, presumably Lindsay, moves into the frame and asks, "Milk-a-what?"

ANI

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