Spice Girl Melanie Brown has worn her line and so have many Indian celebrities. Ace designer Ritu Kumar is now bringing her brand LABEL to Mumbai with the Lakme Fashion Week. In an exclusive interview with Shashank Chouhan of Spicezee.com, Kumar gives an insight into her collection.
You are launching Label at Lakme Fashion Week. What are the expectations?
An exposure for the Label line which is very well received in Mumbai.
What are you going to present at the show- designs, fabric, innovations etc?
A young, evening line basically. Expect Indian designs with Western silhouettes. The theme is like A Midsummer Night's Dream; the styling and colour of that time.
You have formed a formidable team with your son. Who has the responsibility of what?
I generally stay with the traditional line and the printed collections. Amrish is more style oriented for a cosmopolitan look and hence more minimal
What is keeping you excited these days?
I am working on a couture collection to be mounted on the 30th of October in Delhi and then 20th Dec in Mumbai It’s called the ‘Falaknama’ collection.
Your decision to showcase for Lakme has surprised some FDCI people...
FDCI shows in Delhi only and we need to show in Mumbai as well; so the choice to go for Lakme this year is natural.
What is it that India needs to do to be a fashion powerhouse?
Internationally we are not near the size of fashion houses abroad, but our strength is in India and its culture. Introduction of the men’s fashion week is a good move in getting bigger.
Designing for which celebrity client has been most challenging and satisfying to you?
For almost all of them!
What is that you would most like to see in style this festive season?
Young bohemia is in, as also the traditional line so I hope to see a lot of both. Mix and match would be interesting.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies Setting
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device and the processing of information obtained via those cookies (including about your preferences, device and online activity) by us and our commercial partners to enhance site navigation, personalise ads, analyze site usage, and assist in our marketing efforts. More information can be found in our Cookies and Privacy Policy. You can amend your cookie settings to reject non-essential cookies by clicking Cookie Settings below.
Manage Consent Preferences
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work or you may not be able to login.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we may not know when you have visited our site, and may not be able to monitor its performance.