London: It seems blokes are becoming as aware of their appearance as women. More than three million men in Britain have confessed to wearing make-up, a new study has revealed.
According to the study, one in seven men – self confessed "metrosexuals" -- use a variety of female cosmetics such as eyeliner, nail varnish and anti-ageing creams.
And, of those who wear makeup, more than one in four claims they do so at least once a week -- the same number who say they would not feel comfortable going to a pub without any on, the study found.
The study, among 1,800 men by Opinium Research, also found that more than a third of those wearing makeup borrow cosmetics from their wives or girlfriends -- with 40 per cent of the women helping them to put it on.
The most popular products for men are hair dye, eye creams, anti-ageing products, eyeliner and fake tan. But they also admit to using concealer, face powder, nail varnish, lipstick and mascara, the `Daily Express` reported.
However, they still take less time to get ready than women an average of 21 minutes for a night out rather than 41 minutes for the average woman.
James Endersby, of Opinium Research, said: "Male celebrities are seen wearing `manscara` and `guyliner` and everybody thinks it`s normal."